About us

We are a Norwegian couple with a shared dream: to create a business that combines lifestyle, sustainability, and Nordic quality.
For years, we waited for the right time – until we met Allard Marx and his revolutionary sunscreen brand, AETHIC. With the agency for the Nordics in hand, we saw the opportunity to realize our dream of an e-commerce platform that promotes products with integrity, design, and environmental consciousness.

Sval House is our answer to Nordic Living.
We are starting with AETHIC – our first curated brand – and building our portfolio with products that bring joy and meaning. The focus is on beach, summer, and the good life, but always with sustainability as a common denominator. All products we select must meet strict criteria: climate neutrality and ethical production at every stage.

Our vision is simple:
To offer you products that are as good for the planet as they are for you.